Strategic design
that moves your
business forward.

User-centered, end-to-end product
design by Laura Demastrie.

Speech Language Nook website on a laptop on a couch

GrillGrate held by a hand with smoke in the background

Hidden Landscape timeline map on mobile device

Let's Chat

Selected Work

Meet Laura

A product designer with corporate experience and entrepreneurial grit.

Laura Demastrie designs end-to-end digital products for B2B and SaaS teams. With over a decade of experience in product design, art direction, and brand strategy, she helps teams ship products that are scalable, cohesive, and easy to trust.

Years of Experience

Client Retention

Products Shipped

Services

Product Design

User research & usability testing

wire framing & interactive prototypes

Design systems & component libraries

product discovery & feature prioritization

Conversion optimization

Woman sitting on the floor in front of a bed styled with Berkshire Blanket soft goods

Brand & Creative Direction

Brand strategy & visual identity

photo & video direction

storytelling & strategic copywriting

campaign conception & design (email & social)

package design & print collateral

Berkshire Blanket electric blanket on a couch

Web Design & Webflow Development

responsive website design

e-commerce & product discovery experience

webflow development & CMS implementation

interactive animations & microinteractions

SEO, AEO, & performance optimization

Testimonials

“Laura provided me with the structure I sorely needed to organize my content (which was complex), communicate workflow needs, and created a striking and cohesive graphic feel, along with logo and brand design. Overall, I feel immensely thankful to Laura for her patience, curiosity and commitment to build me a truly beautiful website that I feel proud to share with the world.”

Justin Kray

founder / hiddenlandscape.org

“Laura and I connected regarding her services and offerings based on my needed support for a small business website. Her expert knowledge, professionalism, and ideas exceeded my expectations two-fold and the final product is nothing short of amazing! Laura is so gifted in her craft and an absolute pleasure to work with. I can't imagine working with anyone else on making my website dream a reality - she is the best!”

Sadie Fullam

founder / speechlanguagenook.org

Sadie from the Speech Language Nook in a speech therapy session

"Laura pays great attention to detail and really gets down in the trenches with the entire team to ensure the best possible representation of the product. Her work enhanced the quality of everything for the GrillGrate brand."

Hakim Callender

creative director / grillgrate.com

Let's Chat

Strategic designthat moves yourbusiness forward.

Selected Work

Hidden Landscape

GrillGrate

On the Go Nanny

Speech Language Nook

BBQ Hack